Social Support Style and Risky Behaviors in Everyday Life

The present research identifies and defines two key support styles, which determine the impact of social support on risky behaviors. Across 4 studies, we show that encouraging social support inhibits risky behaviors while controlling social support trigger risky behaviors. The underlying processes and boundaries of these effects are also explored.



Citation:

Lili Wang, Tanya Chartrand, and Linyun Yang (2012) ,"Social Support Style and Risky Behaviors in Everyday Life", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 851-853.

Authors

Lili Wang, Zhejiang University, China
Tanya Chartrand, Duke University, USA
Linyun Yang, University of North Carolina - Charlotte, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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