Social Support Style and Risky Behaviors in Everyday Life

The present research identifies and defines two key support styles, which determine the impact of social support on risky behaviors. Across 4 studies, we show that encouraging social support inhibits risky behaviors while controlling social support trigger risky behaviors. The underlying processes and boundaries of these effects are also explored.


Lili Wang, Tanya Chartrand, and Linyun Yang (2012) ,"Social Support Style and Risky Behaviors in Everyday Life", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 851-853.


Lili Wang, Zhejiang University, China
Tanya Chartrand, Duke University, USA
Linyun Yang, University of North Carolina - Charlotte, USA


NA - Advances in Consumer Research Volume 40 | 2012

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