Exploring African-American Women’S Lived Experiences With Stigma, Identity, and Consumption

This article explores African-American women’s lived experiences with stigmatization. It examines how stigma can affect these women’s identities and create identity gaps. The article offers a more comprehensive understanding of the interrelationships among stigma, identity, and consumption including how individuals can use consumption to manage stigma and their identities.


Elizabeth Crosby (2012) ,"Exploring African-American Women’S Lived Experiences With Stigma, Identity, and Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 845-846.


Elizabeth Crosby, University of Wisconsin La Crosse, USA


NA - Advances in Consumer Research Volume 40 | 2012

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