Exploring African-American Women’S Lived Experiences With Stigma, Identity, and Consumption
This article explores African-American women’s lived experiences with stigmatization. It examines how stigma can affect these women’s identities and create identity gaps. The article offers a more comprehensive understanding of the interrelationships among stigma, identity, and consumption including how individuals can use consumption to manage stigma and their identities.
Elizabeth Crosby (2012) ,"Exploring African-American Women’S Lived Experiences With Stigma, Identity, and Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 845-846.
Elizabeth Crosby, University of Wisconsin La Crosse, USA
NA - Advances in Consumer Research Volume 40 | 2012
P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education
Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions
Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada
Feeling Bad by Wanting More or Wanting More by Feeling Bad: The Materialism - Well-Being Cycle
Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands