The Identifiable In-Group: Group Status Moderates the Identifiable Victim Effect

We investigate an important moderator of the identifiable victim effect: victim group status. While most studies have focused on the out-group, such as victims of a foreign crisis, we build on previous work on identifiable versus statistical victims by investigating the effectiveness of appeals that highlight in-group vs. out-group victims.


Alixandra Barasch, Rod Duclos, and Emma Edelman (2012) ,"The Identifiable In-Group: Group Status Moderates the Identifiable Victim Effect", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1114-1114.


Alixandra Barasch, University of Pennsylvania, USA
Rod Duclos, Hong Kong University of Science and Technology, China
Emma Edelman, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 40 | 2012

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