Increasing Serving-Size Increases Amount Consumed: a Catch-22

The present research uses a meta-analysis to quantify the effect of serving-size on amount consumed and to test two alternate views for why the effect occurs. The influence of serving-size on consumption volume as a perceptual effect is compared to the effect as a function of a unit-bias.



Citation:

Natalina Zlatevska, Chris Dubelaar, and Stephen Holden (2012) ,"Increasing Serving-Size Increases Amount Consumed: a Catch-22", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 843-844.

Authors

Natalina Zlatevska, Bond University, Australia
Chris Dubelaar, Bond University, Australia
Stephen Holden, Bond University, Australia



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA

Read More

Featured

Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction

Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.