“It’S Cold in Here. I Need a Bowl of Soup to Warm Me Up!”: the Effects of Incidental Sensory Frames on Conflicting Sensory Inputs
Two studies show that sensory frames activate semantic concepts applied to judgement. However, when the attention is drawn to incidental cues, it triggers a motivation to think of the desirability of the focal object. The desirability increases only when there is a lack of it in the salient sensory frame.
Sydney Chinchanachokchai and Rashmi Adaval (2012) ,"“It’S Cold in Here. I Need a Bowl of Soup to Warm Me Up!”: the Effects of Incidental Sensory Frames on Conflicting Sensory Inputs", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1122-1122.
Sydney Chinchanachokchai, University of Illinois at Urbana-Champaign, USA
Rashmi Adaval, Hong Kong University of Science and Technology, China
NA - Advances in Consumer Research Volume 40 | 2012
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