Working Reality: Advertising Representations of Social Class and Race During a Time of Increasing Income Inequality, 1970-2010

We show what the U.S. population looks like as represented in general interest magazine advertising 1970-2010. These representations are compared with actual social demography of the U.S. during this same period, when income inequality was rising. We also show the use of social-class specific ways of leveraging class mythologies.



Citation:

Erika Paulson and Thomas C. O'Guinn (2012) ,"Working Reality: Advertising Representations of Social Class and Race During a Time of Increasing Income Inequality, 1970-2010", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 139-142.

Authors

Erika Paulson, University of Wisconsin - Madison, USA
Thomas C. O'Guinn, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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