Working Reality: Advertising Representations of Social Class and Race During a Time of Increasing Income Inequality, 1970-2010
We show what the U.S. population looks like as represented in general interest magazine advertising 1970-2010. These representations are compared with actual social demography of the U.S. during this same period, when income inequality was rising. We also show the use of social-class specific ways of leveraging class mythologies.
Erika Paulson and Thomas C. O'Guinn (2012) ,"Working Reality: Advertising Representations of Social Class and Race During a Time of Increasing Income Inequality, 1970-2010", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 139-142.
Erika Paulson, University of Wisconsin - Madison, USA
Thomas C. O'Guinn, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 40 | 2012
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV