Making the Changing Scene
This presentation provides context for the session, with material from over 60 years’ experience doing participant-observation marketing research, interpreting it for brand managers at consumer product firms, and “swimming in the culture.” Three epochs of JIF peanut butter advertising are portrayed and semiotically analyzed for cultural meanings and dynamic trajectory.
Sidney J. Levy (2012) ,"Making the Changing Scene", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 139-142.
Sidney J. Levy, University of Arizona, USA
NA - Advances in Consumer Research Volume 40 | 2012
When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product
Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA
Don't Troll Me Bro: A Study of Griefing in Video Games
Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan