The Effects of Physical Constraints on Creativity

The effects of physical constraints on creativity are investigated in this paper. The results from one study show that when wearing a tight hat (vs. wearing a loose hat), males were more creative, while females were less creative. The theoretical framework will be tested in a serious of follow-up studies.



Citation:

Ke (Christy) Tu and Jennifer Argo (2012) ,"The Effects of Physical Constraints on Creativity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1124-1124.

Authors

Ke (Christy) Tu, University of Alberta, Canada
Jennifer Argo, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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