Ethno-Culturally Diverse Social Ecosystems

This study seeks to explore how cultural diversity influences social networking behaviors in consumer communities. A survey is administered to various racial groups in five communities in the Lake County district in Chicago. The findings demonstrate cultural diversity in dynamic social networks - a phenomenon named ethno-culturally diverse social ecosystems (EDSO).



Citation:

Esi Abbam Elliot and Joseph Cherian (2012) ,"Ethno-Culturally Diverse Social Ecosystems", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1111-1111.

Authors

Esi Abbam Elliot, George Washington University, USA
Joseph Cherian, University of Illinois at Chicago, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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