Looking For Answers in the Forest Rather Than the Trees: Causal Uncertainty Increases Attraction to Abstraction
Not knowing the reason behind an event activates a need for abstraction and leads to greater preference for abstract (vs. concrete) photographs and advertising message; this need was attenuated after a broad (vs. narrow) categorization task. What people are really seeking through abstraction is the essence (similar pattern) across problems.
Jae-Eun Namkoong and Marlone Henderson (2012) ,"Looking For Answers in the Forest Rather Than the Trees: Causal Uncertainty Increases Attraction to Abstraction", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 825-825.
Jae-Eun Namkoong, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
NA - Advances in Consumer Research Volume 40 | 2012
When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College
Improving Customer Satisfaction Online through Valence Matching
Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA
Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences
Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA