Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase

Across three experiments, we demonstrate that both timing of purchase and proximity of climate change combine to influence consumers’ willingness to purchase green products. We show that the combined influence is contingent on the order in which consumers consider the purchase and learn about proximity of climate change.



Citation:

Kiju Jung, Madhu Viswanathan, Robert S. Wyer, Jr., and Dolores Albarracin (2012) ,"Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 823-824.

Authors

Kiju Jung, University of Illinois at Urbana-Champaign, USA
Madhu Viswanathan, University of Illinois at Urbana-Champaign, USA
Robert S. Wyer, Jr., Chinese University of Hong Kong, China
Dolores Albarracin, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

G1. Enchantment through Retro Product Consumption in a Digital World

Varala Maraj, City University of London, UK
Fleura Bardhi, City University of London, UK
Caroline Wiertz, City University of London, UK

Read More

Featured

Portals of Transformation In Consumer Experiences

Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK

Read More

Featured

N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention

Ran Li, Chinese University of Hong Kong, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.