From General Versus From Specific: Effects of Overestimating Future Engagement in General Versus Specific Green Behavior on Immediate Within-Domain and Across-Domain Green Behaviors

Two experiments domonstrate that consumers are more likely to engage immediately in various green behaviors after they were asked to engage in a general green behavior (green product purchase) in the distant future (vs. tomorrow). However, this was not case if a specific green behavior (compact flourescent lamp purchase) was asked.



Citation:

Kiju Jung, Dolores Albarracin, and Madhu Viswanathan (2012) ,"From General Versus From Specific: Effects of Overestimating Future Engagement in General Versus Specific Green Behavior on Immediate Within-Domain and Across-Domain Green Behaviors", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1126-1126.

Authors

Kiju Jung, University of Illinois at Urbana-Champaign, USA
Dolores Albarracin, University of Illinois at Urbana-Champaign, USA
Madhu Viswanathan, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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