The Impact of Goal (Non)Attainment on Behavior Through Changes in Regulatory Focus

Based on the regulatory fit phenomenon, the authors examined how goal (non)attainment of a particular goal can influence subsequent behavior through changes in regulatory focus (experiments 1 and 2). Experiment 3 shed light into the boundary conditions of this phenomenon and how emotions play a role into the process.



Citation:

Danielle Mantovani, Paulo Prado, and Eduardo B. Andrade (2012) ,"The Impact of Goal (Non)Attainment on Behavior Through Changes in Regulatory Focus", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 815-816.

Authors

Danielle Mantovani, Federal University of Parana, Brazil
Paulo Prado, Federal University of Parana, Brazil
Eduardo B. Andrade, University of California, United States



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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