Opening the Black Box: an Exploration of Consumer Production Influence on Marketplace Dynamics

Our study advances consumer researchers’ understanding of consumer production. Through a meta-analysis of existing studies on consumers value creating activities, we identified three ways in which consumer production influences marketplace dynamics: through marketplace creation, actualization and reproduction of the marketplace, and marketplace destruction.



Citation:

Henri Weijo, Daiane Scaraboto, and Saara Könkkölä (2012) ,"Opening the Black Box: an Exploration of Consumer Production Influence on Marketplace Dynamics ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1116-1116.

Authors

Henri Weijo, Aalto University, Finland
Daiane Scaraboto, Pontificia Universidad Católica de Chile
Saara Könkkölä, Aalto University, Finland



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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