Opening the Black Box: an Exploration of Consumer Production Influence on Marketplace Dynamics

Our study advances consumer researchers’ understanding of consumer production. Through a meta-analysis of existing studies on consumers value creating activities, we identified three ways in which consumer production influences marketplace dynamics: through marketplace creation, actualization and reproduction of the marketplace, and marketplace destruction.



Citation:

Henri Weijo, Daiane Scaraboto, and Saara Könkkölä (2012) ,"Opening the Black Box: an Exploration of Consumer Production Influence on Marketplace Dynamics ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1116-1116.

Authors

Henri Weijo, Aalto University, Finland
Daiane Scaraboto, Pontificia Universidad Católica de Chile
Saara Könkkölä, Aalto University, Finland



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth

Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK

Read More

Featured

A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions

Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras

Read More

Featured

A Salience Theory of Three Novel Exposure Effects

Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.