When My Pain Is (Not) Your Pain: Self, Similarity, and Embodied Cognition in Social Prediction

Social predictions depend on whether they are for similar or dissimilar others. Cold and thirsty participants judged others as more sensitive to cold and thirst, but only when those in question shared their ideological values. The typical egocentric processes underlying social predictions are undermined by incidental knowledge of the target.


Ed O'Brien and Phoebe Ellsworth (2012) ,"When My Pain Is (Not) Your Pain: Self, Similarity, and Embodied Cognition in Social Prediction", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 134-138.


Ed O'Brien, University of Michigan, USA
Phoebe Ellsworth, University of Michigan, USA


NA - Advances in Consumer Research Volume 40 | 2012

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