From Personal Choices to Perceived Popularity: the Impact of Choice Difficulty on Estimated Consensus

People infer consensus, not just from the choices they make, but also from the metacognitive experiences that accompany decision-making. Consequently, when choice difficulty varies independently from the relative attractiveness of the choice alternatives (e.g., as with repeated choices), reliance on choice difficulty can lead to systematic mispredictions of consensus.



Citation:

Mary Steffel and Eldar Shafir (2012) ,"From Personal Choices to Perceived Popularity: the Impact of Choice Difficulty on Estimated Consensus ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 134-138.

Authors

Mary Steffel, University of Cincinnati, USA
Eldar Shafir, Princeton University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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