Evolutionary Consumption: Methodological Pluralism, Interdisciplinarity, and Consilience (Unified Knowledge)
An evolutionary approach to the study of consumer behavior engenders a deep commitment to methodological pluralism, unified knowledge (consilience), and interdisciplinarity. The goal of this roundtable is to have an open discussion about each of these important epistemological benefits followed by a discussion of future research opportunities.
Gad Saad (2012) ,"Evolutionary Consumption: Methodological Pluralism, Interdisciplinarity, and Consilience (Unified Knowledge)", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1091-1092.
Gad Saad, Concordia University, Canada
NA - Advances in Consumer Research Volume 40 | 2012
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil