Myth Market Collaboration: Transforming a Culturally Contaminated Area Into a Thriving Tourism Market

I examine the co-creative mythmaking practices involved in transforming a culturally contaminated area into a thriving tourism myth market that serves the interests of multiple stakeholders. Drawing upon assemblage theory, I develop a process model of myth market collaboration.



Citation:

Ela Veresiu (2012) ,"Myth Market Collaboration: Transforming a Culturally Contaminated Area Into a Thriving Tourism Market", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 129-133.

Authors

Ela Veresiu, Witten/Herdecke University, Germany



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product

Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA

Read More

Featured

H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption

Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management

Read More

Featured

With or Without You: When Second Person Pronouns Engage Listeners

Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.