Two Paths From Boredom to Consumption
As our intuitions would believe, boredom has consequences on consumption. However, this work shows that what type of consumption boredom elicits depends on to which source consumers attribute their boredom experience. We find that, when situation-attributed, boredom leads consumers to exhibit a vice-preference; whereas when self-attributed, to exhibit a virtue-preference.
Soo Kim and C. Miguel Brendl (2012) ,"Two Paths From Boredom to Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 800-801.
Soo Kim, Northwestern University, USA
C. Miguel Brendl, Northwestern University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Decreasing Impatience with Bundled Donations
Sachin Banker, University of Utah, USA
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg
M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities
Richard Kedzior, Bucknell University