Power Distance Belief, Status, and Charity Giving

Three studies examined the link between power distance belief(PDB), status, and charity giving. Results suggested that among high(low) PDB consumers, status was positively(negatively) associated with charity giving. These results are traced to the differential empathy felt by high and low status people in the two types of systems.


DaHee Han, Adam Duhachek, and Ashok K. Lalwani (2012) ,"Power Distance Belief, Status, and Charity Giving", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 796-797.


DaHee Han, Indiana University, USA
Adam Duhachek, Indiana University, USA
Ashok K. Lalwani, Indiana University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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