Redemption Through Success: When Good Things Happen to Bad People
Three experiments show that, because morality is inferred from professional performance, success is as effective as an apology in redeeming the reputation of one who has committed a moral transgression. Using process measures, we show that consumers discount immoral acts in a manner consistent with cognitive dissonance.
Eric Hamerman and Jeffrey Parker (2012) ,"Redemption Through Success: When Good Things Happen to Bad People ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 125-128.
Eric Hamerman, Tulane University, USA
Jeffrey Parker, Georgia State University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Uncertain Reward Campaigns Impact Product Size Choices
Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
Ethan Pancer, Saint Mary's University
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
The Effects of Breadth of Product Categories on Budgeting
An Tran, University of La Verne
John Lynch, University of Colorado, USA