Redemption Through Success: When Good Things Happen to Bad People
Three experiments show that, because morality is inferred from professional performance, success is as effective as an apology in redeeming the reputation of one who has committed a moral transgression. Using process measures, we show that consumers discount immoral acts in a manner consistent with cognitive dissonance.
Eric Hamerman and Jeffrey Parker (2012) ,"Redemption Through Success: When Good Things Happen to Bad People ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 125-128.
Eric Hamerman, Tulane University, USA
Jeffrey Parker, Georgia State University, USA
NA - Advances in Consumer Research Volume 40 | 2012
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA
N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment
Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln