Mitigating Climate Change: the Role of Reasoning Errors, Environmental Knowledge, and Moral Positions

To explain inter-individual differences in pro-environmental behavior, we pitted the following predictors against each other: reasoning errors, environmental knowledge, and moral positions. We find little evidence that reasoning errors or environmental knowledge are strongly related to environmentally unfriendly behavior. Moral positions were far more predictive of pro-environmental behavior.



Citation:

Christian Weibel and Ralph Hertwig (2012) ,"Mitigating Climate Change: the Role of Reasoning Errors, Environmental Knowledge, and Moral Positions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1127-1127.

Authors

Christian Weibel, University of Bern, Switzerland
Ralph Hertwig, University of Basel, Switzerland



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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