Mitigating Climate Change: the Role of Reasoning Errors, Environmental Knowledge, and Moral Positions

To explain inter-individual differences in pro-environmental behavior, we pitted the following predictors against each other: reasoning errors, environmental knowledge, and moral positions. We find little evidence that reasoning errors or environmental knowledge are strongly related to environmentally unfriendly behavior. Moral positions were far more predictive of pro-environmental behavior.


Christian Weibel and Ralph Hertwig (2012) ,"Mitigating Climate Change: the Role of Reasoning Errors, Environmental Knowledge, and Moral Positions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1127-1127.


Christian Weibel, University of Bern, Switzerland
Ralph Hertwig, University of Basel, Switzerland


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More


Compatibility Theory

Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA

Read More


J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction

Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.