Clean Versus Dirty Money Produce Wildly Different Effects on Behavior

Does the cue of money lead to selfish, greedy, exploitative behaviors, or to fairness, exchange, and reciprocity? In 3 experiments, exposure to dirty (soiled) or clean (crisp) currency elicited evidence for both. The former led people to unfair and immoral acts, whereas the latter led to fairness and reciprocity.



Citation:

Kathleen D. Vohs, Qing Yang, Xiaochang Wu, Nicole Mead, and Roy F. Baumeister (2012) ,"Clean Versus Dirty Money Produce Wildly Different Effects on Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 121-124.

Authors

Kathleen D. Vohs, University of Minnesota, USA
Qing Yang, Sun Yat-Sen University, China
Xiaochang Wu, Sun Yat-Sen University, China
Nicole Mead, Católica University Portugal, Portugal
Roy F. Baumeister, Florida State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach

Marina Leban, ESCP Europe, France
Matthias Plennert, Friedrich-Alexander Universität Erlangen-Nürnberg

Read More

Featured

Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay

Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Featured

Neural pattern similarity reveals brand equity

Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.