Clean Versus Dirty Money Produce Wildly Different Effects on Behavior

Does the cue of money lead to selfish, greedy, exploitative behaviors, or to fairness, exchange, and reciprocity? In 3 experiments, exposure to dirty (soiled) or clean (crisp) currency elicited evidence for both. The former led people to unfair and immoral acts, whereas the latter led to fairness and reciprocity.



Citation:

Kathleen D. Vohs, Qing Yang, Xiaochang Wu, Nicole Mead, and Roy F. Baumeister (2012) ,"Clean Versus Dirty Money Produce Wildly Different Effects on Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 121-124.

Authors

Kathleen D. Vohs, University of Minnesota, USA
Qing Yang, Sun Yat-Sen University, China
Xiaochang Wu, Sun Yat-Sen University, China
Nicole Mead, Católica University Portugal, Portugal
Roy F. Baumeister, Florida State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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