Clean Versus Dirty Money Produce Wildly Different Effects on Behavior

Does the cue of money lead to selfish, greedy, exploitative behaviors, or to fairness, exchange, and reciprocity? In 3 experiments, exposure to dirty (soiled) or clean (crisp) currency elicited evidence for both. The former led people to unfair and immoral acts, whereas the latter led to fairness and reciprocity.


Kathleen D. Vohs, Qing Yang, Xiaochang Wu, Nicole Mead, and Roy F. Baumeister (2012) ,"Clean Versus Dirty Money Produce Wildly Different Effects on Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 121-124.


Kathleen D. Vohs, University of Minnesota, USA
Qing Yang, Sun Yat-Sen University, China
Xiaochang Wu, Sun Yat-Sen University, China
Nicole Mead, Católica University Portugal, Portugal
Roy F. Baumeister, Florida State University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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