The Influence of Gendered Intrafamily Coalitions on Intergenerational Transfer

In this research, we find that parents often pass down consumption preferences and practices to same-sexed offspring in gender-stereotypic ways, leaving opposite-sex offspring out. However, when same-sex offspring aren't available, then parents have a tendency to not participate in family identity practices or engage in gender-neutral practices with their offspring.


Paul M. Connell and Hope Jensen Schau (2012) ,"The Influence of Gendered Intrafamily Coalitions on Intergenerational Transfer", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 117-120.


Paul M. Connell, City University London, UK
Hope Jensen Schau, University of Arizona, USA


NA - Advances in Consumer Research Volume 40 | 2012

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