The Influence of Gendered Intrafamily Coalitions on Intergenerational Transfer
In this research, we find that parents often pass down consumption preferences and practices to same-sexed offspring in gender-stereotypic ways, leaving opposite-sex offspring out. However, when same-sex offspring aren't available, then parents have a tendency to not participate in family identity practices or engage in gender-neutral practices with their offspring.
Paul M. Connell and Hope Jensen Schau (2012) ,"The Influence of Gendered Intrafamily Coalitions on Intergenerational Transfer", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 117-120.
Paul M. Connell, City University London, UK
Hope Jensen Schau, University of Arizona, USA
NA - Advances in Consumer Research Volume 40 | 2012
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
Prices in Red: When a Red Price Becomes a Stop Sign
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA