Non-Naivety Among Experimental Participants on Amazon Mechanical Turk

We conducted two studies to identify the extent to which participant cross-talk and duplicate participation contribute to non-naivety among participants in Mechanical Turk. Whereas cross-talk is not a critical issue, there is evidence of numerous duplicate participants. We discuss the implications for Mechanical Turk experimentation.


Jesse Chandler, Pam Mueller, and Gabriele Paolacci (2012) ,"Non-Naivety Among Experimental Participants on Amazon Mechanical Turk", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 112-116.


Jesse Chandler, Princeton University, USA
Pam Mueller, Princeton University, USA
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands


NA - Advances in Consumer Research Volume 40 | 2012

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