When Happiness Doesn’T Seem Contingent on Material Goods: the Influence of Positive Affect on Materialism and Conspicuous Consumption
Much research has investigated how materialism influences happiness. However, relatively little research has been conducted on the reverse, the influence of positive affect on materialism. The present research suggests that under positive affect, people are less likely to pursue material goods as a means to achieve happiness or social status.
Jin Pyone and Alice Isen (2012) ,"When Happiness Doesn’T Seem Contingent on Material Goods: the Influence of Positive Affect on Materialism and Conspicuous Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 106-111.
Jin Pyone, Cornell University, USA
Alice Isen, Cornell University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
E5. Volunteer Motivations for Direct versus Indirect Service
Abigail Schneider, Regis University
Eric Hamerman, Iona College
Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions
James A Mourey, DePaul University, USA
Ari Waldman, New York Law School