When Happiness Doesn’T Seem Contingent on Material Goods: the Influence of Positive Affect on Materialism and Conspicuous Consumption

Much research has investigated how materialism influences happiness. However, relatively little research has been conducted on the reverse, the influence of positive affect on materialism. The present research suggests that under positive affect, people are less likely to pursue material goods as a means to achieve happiness or social status.



Citation:

Jin Pyone and Alice Isen (2012) ,"When Happiness Doesn’T Seem Contingent on Material Goods: the Influence of Positive Affect on Materialism and Conspicuous Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 106-111.

Authors

Jin Pyone, Cornell University, USA
Alice Isen, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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