More Possessions Can Make You Less Happy

We show that owning more goods in a product category can ironically dampen satisfaction. This occurs when each good is better than the others on some dimensions yet worse on other dimensions, which shifts the comparison standard for satisfaction assessment upwards, making the goods appear deficient and hence less satisfying.


Haiyang Yang, Ziv Carmon, and Ravi Dhar (2012) ,"More Possessions Can Make You Less Happy", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 106-111.


Haiyang Yang, INSEAD, Singapore
Ziv Carmon, INSEAD, Singapore
Ravi Dhar, Yale University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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