Taking Advantage of Real and Perceived Differences Between Material and Experiential Purchases

There appear to be genuine benefits to choosing experiences over possessions. But how different are the categories really? Empirical evidence suggests that the categories are real, but with fuzzy boundaries. That ambiguity can be exploited, illuminating the categories’ underlying properties, and providing the benefits of experiences to consumers.



Citation:

Travis Carter, Emily Rosenzweig, and Thomas Gilovich (2012) ,"Taking Advantage of Real and Perceived Differences Between Material and Experiential Purchases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 106-111.

Authors

Travis Carter, University of Chicago, USA
Emily Rosenzweig, Cornell University, USA
Thomas Gilovich, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research

Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More

Featured

The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive

Sung Hee Wendy Paik, University of Oregon, USA
Jiao Zhang, University of Oregon, USA
Aparna Sundar, University of Oregon, USA

Read More

Featured

F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance

Wided Batat, American University Beirut

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.