Vulnerable Consumers: Ethnography of the Consumption of French Farmers Facing Impoverishment

Our ethnographic study addresses a gap in the field of Consumer Vulnerability and Poverty by developing in-depth knowledge about a hidden rural poverty that is elaborated through the lens of consumption culture theories. Findings reveal that consumption goods and rites help consumers survive and maintain their social and familial identity.


Françoise Passerard, Romain Laufer, and Kristine De Valck (2012) ,"Vulnerable Consumers: Ethnography of the Consumption of French Farmers Facing Impoverishment ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 101-105.


Françoise Passerard, HEC Paris, France
Romain Laufer, HEC Paris, France
Kristine De Valck, HEC Paris, France


NA - Advances in Consumer Research Volume 40 | 2012

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