Single Mothers in Poverty: Consumption Paradoxes of Stigma Avoidance

This presentation will focus on single mothers in poverty and the paradoxical nature of their quest to avoid stigmatization and social disapproval. Drawing on exclusion and single mother discourse, it demonstrates how the coping strategies employed to disguise poverty can actually create further stigmatization.


Kathy Hamilton (2012) ,"Single Mothers in Poverty: Consumption Paradoxes of Stigma Avoidance", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 101-105.


Kathy Hamilton, University of Strathclyde, UK


NA - Advances in Consumer Research Volume 40 | 2012

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