Single Mothers in Poverty: Consumption Paradoxes of Stigma Avoidance
This presentation will focus on single mothers in poverty and the paradoxical nature of their quest to avoid stigmatization and social disapproval. Drawing on exclusion and single mother discourse, it demonstrates how the coping strategies employed to disguise poverty can actually create further stigmatization.
Kathy Hamilton (2012) ,"Single Mothers in Poverty: Consumption Paradoxes of Stigma Avoidance", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 101-105.
Kathy Hamilton, University of Strathclyde, UK
NA - Advances in Consumer Research Volume 40 | 2012
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Hao Wang, University of South Florida, USA
Consumers' response to branded longevity
Anthony Moussa, Paris School of Business
Virginie de Barnier, IAE AIX MARSEILLE UNIVERSITY
P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education