Environmental Disorder Leads to Self-Regulatory Failure

We examines the impact of environmental orderliness on consumers’ self-regulation. We propose that a disorganized (vs. organized) environment threatens individuals' sense of personal control. Because coping with this threat depletes cognitive resources, individuals exposed to a disorganized (vs. organized) environment are more likely to exhibit self-regulatory failures.


Boyoun (Grace) Chae and Rui (Juliet) Zhu (2012) ,"Environmental Disorder Leads to Self-Regulatory Failure", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 90-94.


Boyoun (Grace) Chae, University of British Columbia, Canada
Rui (Juliet) Zhu , University of British Columbia, Canada


NA - Advances in Consumer Research Volume 40 | 2012

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