Confronting the U.S. Obesity Conundrum: Assessing Front-Of- Package Evaluative Vs. Reductive Nutrition Information Disclosure Systems

To aid consumers in product healthfulness evaluations at the retail shelf, diverse front of package nutrition labeling initiatives have been implemented recently. Drawing from a processing fluency conceptual framework, we present results of four retail shelf and internet-based experiments examining effects of individual and combined alternative labeling systems.



Citation:

Christopher L. Newman, Elizabeth Howlett, Scot Burton, and J. Craig Andrews (2012) ,"Confronting the U.S. Obesity Conundrum: Assessing Front-Of- Package Evaluative Vs. Reductive Nutrition Information Disclosure Systems", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.

Authors

Christopher L. Newman, University of Mississippi, USA
Elizabeth Howlett, University of Arkansas, USA
Scot Burton, University of Arkansas, USA
J. Craig Andrews, Marquette University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships

Ankita Kumar, University of Wisconsin - Madison, USA

Read More

Featured

Digital Storytelling and Post-Trust Online Sperm Marketing

Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France

Read More

Featured

E13. Rooting for Rocky or Apollo? Underdog Narratives and Crowdfunding Success

Hua (Meg) Meng, Longwood University, USA
César Zamudio, Kent State University, USA
Yiru Wang, Kent State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.