The Impact of Licensed Cartoon Characters on Children’S Eating Choices

This research investigates whether including licensed cartoon characters on food packaging impacts (1) children’s preferences, and (2) the amount that children consume. Study findings indicate that children choose and consume more healthy and unhealthy snack foods when the package shows a licensed character than when it does not.



Citation:

Bridget Leonard, Kenneth C. Manning, and Margaret C. Campbell (2012) ,"The Impact of Licensed Cartoon Characters on Children’S Eating Choices", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.

Authors

Bridget Leonard, University of Colorado, USA
Kenneth C. Manning, Colorado State University, USA
Margaret C. Campbell, University of Colorado, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Cultivating Collaboration and Value Cocreation in Consumption Journeys

Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA

Read More

Featured

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy

Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.