The Impact of Licensed Cartoon Characters on Children’S Eating Choices

This research investigates whether including licensed cartoon characters on food packaging impacts (1) children’s preferences, and (2) the amount that children consume. Study findings indicate that children choose and consume more healthy and unhealthy snack foods when the package shows a licensed character than when it does not.



Citation:

Bridget Leonard, Kenneth C. Manning, and Margaret C. Campbell (2012) ,"The Impact of Licensed Cartoon Characters on Children’S Eating Choices", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.

Authors

Bridget Leonard, University of Colorado, USA
Kenneth C. Manning, Colorado State University, USA
Margaret C. Campbell, University of Colorado, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers

Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada

Read More

Featured

How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA

Read More

Featured

“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience

Roland Schroll, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.