The Impact of Licensed Cartoon Characters on Children’S Eating Choices
This research investigates whether including licensed cartoon characters on food packaging impacts (1) children’s preferences, and (2) the amount that children consume. Study findings indicate that children choose and consume more healthy and unhealthy snack foods when the package shows a licensed character than when it does not.
Bridget Leonard, Kenneth C. Manning, and Margaret C. Campbell (2012) ,"The Impact of Licensed Cartoon Characters on Children’S Eating Choices", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.
Bridget Leonard, University of Colorado, USA
Kenneth C. Manning, Colorado State University, USA
Margaret C. Campbell, University of Colorado, USA
NA - Advances in Consumer Research Volume 40 | 2012
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Roland Schroll, University of Innsbruck, Austria