Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products

Drawing on the general evaluability theory and the expectancy disconfirmation model of satisfaction, our study investigated the positive and/or negative effect of Shanzhai products on the original products as well as the underlying mechanism that accounts for this effect through laboratory and field experiments.



Citation:

Liangyan Wang, Yitong Wang, and Cornelia Pechmann (2012) ,"Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 784-785.

Authors

Liangyan Wang, Shanghai Jiao Tong University, China
Yitong Wang, Tsinghua University, China
Cornelia Pechmann, University of California, Irvine, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

Understanding Trust Formation in Peer-to-peer Social Commerce

Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA

Read More

Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More

Featured

M8. Nostalgia Increases Healthy Attitudes and Behaviors

Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.