Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products

Drawing on the general evaluability theory and the expectancy disconfirmation model of satisfaction, our study investigated the positive and/or negative effect of Shanzhai products on the original products as well as the underlying mechanism that accounts for this effect through laboratory and field experiments.



Citation:

Liangyan Wang, Yitong Wang, and Cornelia Pechmann (2012) ,"Decrease Or Enhance? Assessment of the Effect of Shanzhai on the Original Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 784-785.

Authors

Liangyan Wang, Shanghai Jiao Tong University, China
Yitong Wang, Tsinghua University, China
Cornelia Pechmann, University of California, Irvine, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs

Christopher Olivola, Carnegie Mellon University, USA
David Hardisty, University of British Columbia, Canada
Daniel Read, University of Warwick

Read More

Featured

Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions

Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.