Insights Into Decisions From Neuroscience and Choice Experiments: the Effect of Eye Movements on Choice

Our research develops better methods to capture, measure, and understand decision processes by combining brain wave and eye-tracking technology with choice experiments and models. This paper is a first step in examining significant, stable relationships between eye-movements and choice.



Citation:

Barbara Kahn, Jordan Louviere, Claudia Townsend, and Chelsea Wise (2012) ,"Insights Into Decisions From Neuroscience and Choice Experiments: the Effect of Eye Movements on Choice", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 774-775.

Authors

Barbara Kahn, University of Pennsylvania, USA
Jordan Louviere, University of Technology - Sydney, Australia
Claudia Townsend, University of Miami, USA
Chelsea Wise, University of Technology - Sydney, Australia



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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