Insights Into Decisions From Neuroscience and Choice Experiments: the Effect of Eye Movements on Choice
Our research develops better methods to capture, measure, and understand decision processes by combining brain wave and eye-tracking technology with choice experiments and models. This paper is a first step in examining significant, stable relationships between eye-movements and choice.
Barbara Kahn, Jordan Louviere, Claudia Townsend, and Chelsea Wise (2012) ,"Insights Into Decisions From Neuroscience and Choice Experiments: the Effect of Eye Movements on Choice", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 774-775.
Barbara Kahn, University of Pennsylvania, USA
Jordan Louviere, University of Technology - Sydney, Australia
Claudia Townsend, University of Miami, USA
Chelsea Wise, University of Technology - Sydney, Australia
NA - Advances in Consumer Research Volume 40 | 2012
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Repeat Performances Decrease Consumer Perceptions of Authenticity
Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA
Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink
Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China