The Effect of Aging on Consumer Regret
This research investigated the moderating role of decision justifiability on age-related differences in the experience of regret. Older (vs. young) adults expressed more regret in response to a scenario in which a justifiable option was clearly defined, but not in the absence of a readily justifiable option.
Li Jiang (2012) ,"The Effect of Aging on Consumer Regret", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1120-1120.
Li Jiang, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 40 | 2012
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