Consuming the Dead: Symbolic Exchange in Thai ‘Hungry Ghost’ Festivals
This paper extends the understanding of death as a site of symbolic consumption by drawing on evidence from a culturally unique ritual context that has been not previously been the subject of Western consumer research: ‘hungry ghost’ festivals in the Thai tradition of Theravada Buddhism.
Amy Rungpaka Tiwsakul and Chris Hackley (2012) ,"Consuming the Dead: Symbolic Exchange in Thai ‘Hungry Ghost’ Festivals ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 771-772.
Amy Rungpaka Tiwsakul, Durham University, UK
Chris Hackley, Royal Holloway, University of London, UK
NA - Advances in Consumer Research Volume 40 | 2012
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