Consuming the Dead: Symbolic Exchange in Thai ‘Hungry Ghost’ Festivals

This paper extends the understanding of death as a site of symbolic consumption by drawing on evidence from a culturally unique ritual context that has been not previously been the subject of Western consumer research: ‘hungry ghost’ festivals in the Thai tradition of Theravada Buddhism.


Amy Rungpaka Tiwsakul and Chris Hackley (2012) ,"Consuming the Dead: Symbolic Exchange in Thai ‘Hungry Ghost’ Festivals ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 771-772.


Amy Rungpaka Tiwsakul, Durham University, UK
Chris Hackley, Royal Holloway, University of London, UK


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence

Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More


Born to Shop? A Genetic Component of Deal Proneness

Robert M Schindler, Rutgers University, USA
Vishal Lala, Pace University
Jeanette Taylor, Florida State University

Read More


When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product

Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.