When Is Saving Sexy? the Role of Construal Level in Shaping the Appeal of Savers and Spenders As Romantic Relationship Partners

Two studies reveal that individuals induced to have a concrete mindset evaluate savers to be significantly more attractive than spenders. This pattern disappears among those induced to have an abstract mindset. Concrete mindsets increase the appeal of responsible partners, and savers are viewed as more responsible.



Citation:

Jenny Olson and Scott Rick (2012) ,"When Is Saving Sexy? the Role of Construal Level in Shaping the Appeal of Savers and Spenders As Romantic Relationship Partners", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 70-75.

Authors

Jenny Olson, University of Michigan, USA
Scott Rick, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions

Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA

Read More

Featured

J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App

Qin Wang, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Adriana Samper, Arizona State University, USA

Read More

Featured

O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions

Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.