Growing With Love: Priming Attachment Security Enhances Exploratory Consumer Behaviors
Four studies demonstrated that unobtrusively activating attachment security facilitated exploratory consumer behavior in adults. Participants primed with attachment security sought variety in food choices (Study 1) and preferred financially risky options (Study 2 & 3). The effect was driven by optimism towards the environment and feelings of security (Study 4).
Yuan-Yuan Li, Sabrina Bruyneel, and Luk Warlop (2012) ,"Growing With Love: Priming Attachment Security Enhances Exploratory Consumer Behaviors ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 759-760.
Yuan-Yuan Li, KU Leuven, Belgium
Sabrina Bruyneel, KU Leuven, Belgium
Luk Warlop, KU Leuven, Belgium
NA - Advances in Consumer Research Volume 40 | 2012
O9. The Role of Numerical Identification in Customer Reaction toward Service Failure
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA
E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
Ziqi Shang, Renmin University of China
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA