The Distributed Spirit of Consumerism: How Consumers Inform and Defend Themselves in a Fragmented World

The paper aims at exploring how consumers inform and defend themselves in a more complex multi-actors environment. Using two sets of data, it shows the erosion of the preventive role of non-profit consumer organizations and unveils how consumers create support-based online communities to organize collective defense.



Citation:

Dominique Roux, Corinne Chevalier, and Lydiane Nabec (2012) ,"The Distributed Spirit of Consumerism: How Consumers Inform and Defend Themselves in a Fragmented World", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 755-756.

Authors

Dominique Roux, Université Paris Sud, France
Corinne Chevalier, Université Paris Sud, France
Lydiane Nabec, Université Paris Sud, France



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice

Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA

Read More

Featured

C1. Promoting Subjective Preferences in Simple Choices During Sleep

Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University

Read More

Featured

Social Class and Prosocial Behaviors

Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.