The Distributed Spirit of Consumerism: How Consumers Inform and Defend Themselves in a Fragmented World

The paper aims at exploring how consumers inform and defend themselves in a more complex multi-actors environment. Using two sets of data, it shows the erosion of the preventive role of non-profit consumer organizations and unveils how consumers create support-based online communities to organize collective defense.



Citation:

Dominique Roux, Corinne Chevalier, and Lydiane Nabec (2012) ,"The Distributed Spirit of Consumerism: How Consumers Inform and Defend Themselves in a Fragmented World", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 755-756.

Authors

Dominique Roux, Université Paris Sud, France
Corinne Chevalier, Université Paris Sud, France
Lydiane Nabec, Université Paris Sud, France



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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