Focusing Attention on the Hedonic Experience of Eating and the Changing Course of Hunger and Pleasure

This research shows that externally imposed attention focus on hedonic experience during food consumption can enhance the pleasure and decrease the declining speed of hunger. Moreover, external eaters’ intrinsic focus on hedonic experience has the similar effect even when they were distracted, while their eating is less motivated by hunger.



Citation:

Jordan LeBel, Ji Lu, and Laurette Dubé (2012) ,"Focusing Attention on the Hedonic Experience of Eating and the Changing Course of Hunger and Pleasure", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 753-754.

Authors

Jordan LeBel, Concordia University, Canada
Ji Lu, Dalhousie University, Canada
Laurette Dubé, McGill University



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps

Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)

Read More

Featured

Non-normative influence of self-decided prices on product-related inferences

Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA

Read More

Featured

Di$tance

Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.