Should Birds of a Feather Flock Together? Navigating Self-Control Decisions in Dyads

Opposites may attract, but do they succeed together? This research compares the self-control performance of three different dyad types - homogenous high self-control, homogeneous low self-control, and mixed, to determine which lead to better self-control within the dyad and which prove detrimental to the achievement of shared long-term goals.


Hristina Dzhogleva and Cait Poynor Lamberton (2012) ,"Should Birds of a Feather Flock Together? Navigating Self-Control Decisions in Dyads", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 749-750.


Hristina Dzhogleva, University of Pittsburgh, USA
Cait Poynor Lamberton, University of Pittsburgh, USA


NA - Advances in Consumer Research Volume 40 | 2012

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