When Feeling Depleted Helps? the Positive Effect of Regulatory Depletion

Past research has widely documented the negative effects of regulatory depletion on task performance. The current research demonstrates in three experiments that regulatory depletion can enhance the performance of tasks that require construing things at the lower-level. Theoretical and practical implications are discussed.


Echo Wen Wan and Nidhi Agrawal (2012) ,"When Feeling Depleted Helps? the Positive Effect of Regulatory Depletion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 66-69.


Echo Wen Wan, University of Hong Kong, China
Nidhi Agrawal, Northwestern University, USA


NA - Advances in Consumer Research Volume 40 | 2012

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