Do Lilliputians See the Big Picture? the Effect of Physical Level on the Level of Construal
Drawing on research on grounded cognition, we show in four studies that raising physical height can raise the level of mental construal – a translation from physical reality to metaphorical concept – such that those imagining at physically higher (lower) levels behave like those at conceptually higher (lower) construal levels.
Pankaj Aggarwal and Min Zhao (2012) ,"Do Lilliputians See the Big Picture? the Effect of Physical Level on the Level of Construal", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 66-69.
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, University of Toronto, Canada
NA - Advances in Consumer Research Volume 40 | 2012
The Effects of Breadth of Product Categories on Budgeting
An Tran, University of La Verne
John Lynch, University of Colorado, USA
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark