Can Social Responsibility Backfire? the Role of Intentions in Times of Corporate Crisis

This research shows that when a firm states a socially-motivated (versus profit-driven) intention for decisions made prior to a corporate crisis, consumer perceptions of the firm are driven by thoughts about what the firm did wrong and what the firm could have done to prevent the crisis.



Citation:

Katie Kelting, Adam Duhachek, and Durairaj Maheswaran (2012) ,"Can Social Responsibility Backfire? the Role of Intentions in Times of Corporate Crisis", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 62-65.

Authors

Katie Kelting, University of Arkansas, USA
Adam Duhachek, University of Indiana, USA
Durairaj Maheswaran, New York University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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