Is Corporate Social Responsibility Good For You? How Corporate-Level Csr Impacts Consumer Perceptions of Product-Level Attributes
The current research posits that corporate-level CSR information impacts consumer perceptions of product performance through corporate reputations for a concern for stakeholder well-being. Results across four studies demonstrate that inference-making by consumers leads to mis-estimations of nutrition and safety in products marketed by firms with strong corporate-level CSR reputations.
John Peloza and Christine Ye (2012) ,"Is Corporate Social Responsibility Good For You? How Corporate-Level Csr Impacts Consumer Perceptions of Product-Level Attributes", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 62-65.
John Peloza, Florida State University, USA
Christine Ye, Florida State University, USA
NA - Advances in Consumer Research Volume 40 | 2012
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA
Parallel practices of visual domination and subversion
Veronika Kadomskaia, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
Angela Gracia B. Cruz, Monash University, Australia