Assessment of Heterogeneity of Compulsive Buyers Based on Affective States Preceding Buying Lapses
We examined the heterogeneity of compulsive buyers based on the frequency of affective states preceding buying lapses. Contrary to the mood repair view of compulsive buying, we identified two subtypes of compulsive buyers: one subtype whose buying is mainly triggered by negative affect and the other triggered by boredom.
Sunghwan Yi and Joowon Jung (2012) ,"Assessment of Heterogeneity of Compulsive Buyers Based on Affective States Preceding Buying Lapses", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1121-1121.
Sunghwan Yi, University of Guelph, Canada
Joowon Jung, Dongguk University, South Korea
NA - Advances in Consumer Research Volume 40 | 2012
I8. How Food Images on Social Media Influence Online Reactions
Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA