Mental Accounting in the Context of Poverty

No work to date has examined mental accounting phenomena with respect to low-income consumers. Using adaptations from classic demonstrations of topical mental accounting, we show that low-income individuals do not reliably replicate findings regarding savings preference.



Citation:

Crystal Hall and Eldar Shafir (2012) ,"Mental Accounting in the Context of Poverty", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 58-61.

Authors

Crystal Hall, University of Washington, USA
Eldar Shafir, Princeton University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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