Perceived Resource Scarcity Reduces Trust Among Men But Increases Trust Among Women

The perceived availability of resources differentially affects trust among men and women. Inducing perceptions of food or financial scarcity decreased trusting attitudes (perceived trustworthiness of others) and trusting behavior (likelihood of passing money to a partner in a Trust Game) among men, but increased them among women.


Nicole L. Mead, Evan Weingarten, and Eugene M. Caruso (2012) ,"Perceived Resource Scarcity Reduces Trust Among Men But Increases Trust Among Women", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 58-61.


Nicole L. Mead, Erasmus University, The Netherlands
Evan Weingarten, University of Chicago, USA
Eugene M. Caruso, University of Chicago, USA


NA - Advances in Consumer Research Volume 40 | 2012

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