Benefits Offered By High-End Counterfeits Influence Intentions to Purchase Counterfeits–The Role of Self-Presentation
Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extends prior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits as a function of self-presentation.
Gülen Sarial-Abi and Zeynep Gürhan-Canli (2012) ,"Benefits Offered By High-End Counterfeits Influence Intentions to Purchase Counterfeits–The Role of Self-Presentation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 48-52.
Gülen Sarial-Abi, Koc University, Turkey
Zeynep Gürhan-Canli, Koc University, Turkey
NA - Advances in Consumer Research Volume 40 | 2012
To Touch or Not to Touch?: How Touch Influences Decision Confidence
Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA
The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had
Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA