Benefits Offered By High-End Counterfeits Influence Intentions to Purchase Counterfeits–The Role of Self-Presentation

Previous research has not paid much attention to the issue of who would buy high-end counterfeits and why. This research extends prior research by demonstrating that benefits offered by high-end counterfeits influence intentions to purchase high-end counterfeits as a function of self-presentation.



Citation:

Gülen Sarial-Abi and Zeynep Gürhan-Canli (2012) ,"Benefits Offered By High-End Counterfeits Influence Intentions to Purchase Counterfeits–The Role of Self-Presentation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 48-52.

Authors

Gülen Sarial-Abi, Koc University, Turkey
Zeynep Gürhan-Canli, Koc University, Turkey



Volume

NA - Advances in Consumer Research Volume 40 | 2012



Share Proceeding

Featured papers

See More

Featured

The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure

Kamila Sobol, Concordia University, Canada

Read More

Featured

Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More

Featured

G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.